#CLARIFY VS VERIFY VERIFICATION#

You must successfully complete all requirements of the Advertiser verification program to resume ad serving in your account. You may provide the following to substantiate your relationships with advertised brands or businesses: unique identifiers, verification websites, contact details of individuals employed by third parties, or documentation (including an agreement, contract, or a document explaining the business relationship with the third party or brand owner on their company letterhead). You must ensure that information in the verification form is consistent with the information you have provided in your Google Ads account. If you had indicated that the website pre-populated in your verification form is not associated with your customer ID, please ensure that you had provided an alternative website url and that the url is not invalid and that it appears in your Google Ads account. Note: Advertisers must clarify and substantiate provisioning of products or services advertised with clear and accurate responses in the verification form. Learn more about the reasons for pausing your account immediately for Advertiser verification here.

This means that advertisers' ads will not be able to serve until they are able to complete the program successfully. In certain circumstances, we may pause advertisers’ accounts immediately when the Advertiser verification program is initiated. Irrelevant, insufficient or invalid documentation

Lack of information or clarity on the end provider of the products or services advertised

Unsubstantiated relationships with third parties or advertised brands where applicable Inconsistent or inaccurate information provided during the verification program This may be due to multiple reasons but not limited to the following. Submission of incomplete information during the verification programĪdditionally, upon review of the information provided during the business operations verification, Google may consider your business model, operations or practices as unclear. The following will result in account pausing:įailure to fully complete the business operations verification form within the specified time period Note that the pause will only be applied after the 30th day if advertisers have not completed or met the requirements. Failure to complete or meet the verification requirements of business operations verification will result in an account pause. Failure reasons for business operations verificationĪdvertisers will be given 30 days to successfully complete business operations verification and all other requested verifications under the Advertiser verification program (if applicable). In this case, the advertiser’s accounts will remain suspended until the verification program is successfully completed. Documentation is used to help provide context and corroborate the information shared by you in the survey.Īdvertisers whose accounts were suspended due to a violation of our Google Ads policies may also be requested to undergo this verification as part of the account suspension appeals and remediation process. The person responsible for completing the verification should be an account admin familiar with business operations and advertising practices for the Google Ads account.ĭepending on your answers, the survey may ask for documentation to aid the verification process. Relationships with advertised brands or third parties, if applicable.Business model (for example - Authorized reseller, Affiliate, direct provider of goods/services).This may include details about your business, such as your: As a part of Google’s Advertiser verification program, we may ask you to verify information regarding your business operations.

Clarify vs verify